Project

Community health project

Client

NZ Police and Population Health

The Club Champs project was aimed at reducing alcohol related harm within King Country sports clubs, and was a joint initiative between NZ Police and Population Health.

The program was build around the slogan ‘let your mates know when they’ve reached full time’ and involved the creation of a brand including positioning line, logo, clubs personalised work books, Jackets, bags, t shirts, drink bottles, posters and bar mats.